In 2017, the new Smart Financial Centre at Sugar Land opened its doors to a sold out grand opening show featuring comedian Jerry Seinfeld. The opening capped a fruitful partnership between Smart Financial, the City of Sugar Land and ACE SL LLC to bring the new state of the art concert venue to fruition. The Centre soon became of the top venues in the world (based on ticket sales) and has enjoyed tremendous success and greatly enhancing the Smart Financial brand in the greater Houston area. Smart Financial’s sponsorship has helped bring in major acts to the Centre like Journey, Dave Matthews, Lionel Ritchie, Don Henley, Chris Rock, Sting, Ringo Starr and hundreds more. Smart Financial continues to work with the Centre to bring the best acts in the world and to champion the Smart Financial brand to the Houston area community.